How Profile ID benefits the Gambling Industry

How Profile ID benefits the Gambling Industry


– [Narrator] Did you know that
high volumes of onboarding doesn’t need to mean high
costs for gambling operators? Let us explain. This is Jake. He loves horse racing and
he’s received an exciting tip from a friend about today’s race. He’s feeling lucky, so he decides to place a bet online. Unlike the previous 72-hour window that operators had, Jake needs to be verified
straightaway prior to being able to gamble. This way the risk of
underage gambling is reduced. He signs up by entering his details and wants to make an initial
deposit into his new account. Jake’s details have been cross-referenced with an electronic database to verify that he’s over 18 and that it is actually
Jake creating the account but unfortunately, no
match for Jake’s identify could be found. This means that he needs
to find physical copies of his identifying documents and send them to the gambling operator to be manually checked. So, Jake has missed out
on his winning horse and you’ve just missed out on a customer. Well, with PROFILE ID, this scenario would have been very different. Jake would have filled
out his details as before and if a match couldn’t be found, then he would be presented
with an alternative option allowing him to easily verify
his identity in seconds. PROFILE ID collects and
analyses Jake’s account to ensure that he is over 18 and lives at the address the says. All of the gathered
information is then used to calculate whether Jake
meets the acceptance score set by the gambling operator. If enough of Jake’s data correlates to suggest that he is the a real person and the account owner, then
his ID has been verified all in a matter of seconds which means that Jake doesn’t
miss out on his winning horse and you’ve gained a new customer without the high acquisition costs. (cheering) Know your customer like
never before with PROFILE ID. (lively music)