Influencers – 08 | How To Make And Sell A Card Game | Matthew Boyle

Influencers – 08 | How To Make And Sell A Card Game | Matthew Boyle


Hi, everybody. My name is Matthew Boyle. I’m from www.languagecardgames.com. Welcome back to this video series where we
are talking about how to go from having no card game to selling your first card game. In the last video, we talked about price,
and I want to slide from that topic right into talking about sending your product to
people who will review it. Another thing that’s going to be an initial
investment for you is buying copies of the decks to send for free to people who will
review them, and just like the card itself is the first advertisement people will see,
the second valuable form of advertisement is what people say after they have the game. If you have one nice video review from another
vlogger, that’s worth more than 50 of your own videos talking about your own game. It’s going to reach different circles; it’s
going to reach out to different social circles, and it’s also going to be produced independently
of you. So in this video, when we’re thinking about
how to tip that snowball over the edge of the hill, it’s going to be very important
for you to find someone who will be willing to review your game on their channel or someone
who would be willing to blog about it on their blog. So you need to do some research and some networking
and just say to these people, “Hey, I would be more than willing to send you a free copy
of my new game if you will just agree to review it.” And a lot of them are very open to this idea
because there’s certain types of bloggers and vloggers who like to share new ideas that
they’re finding out there and new products. Often, they will like to make sure that you
will allow them to review it objectively. They want to be able to speak truthfully and
sincerely to their followers, so set them at ease and let them know that you would like
them to do an honest and objective review of the thing. If they say anything negative, it will usually
be couched in the positive, if they’re a half-decent human being, and you can use the
constructive criticism or the negative things that they or people in the comments section
say. You can turn that into fuel to reiterate the
game and make it even better. So in this video, we talked about how to push
the snowball over the hill; that’s the analogy I’m going to use, and it’s more investment
into the influencers; people who will be willing to share you game on their social media platforms. That’s why it’s important, as we already
said, to be building up the social media platforms from the beginning and networking and engaging
with people and supporting what they do so when your game is ready and you send out some
free copies of the decks, those are going to be like ripples in the pond. So think about doing some research, doing
some reconnaissance. Who are the influencers that have a channel
of equal or slightly-greater size than you? Those would be great first people to reach
out to, a great step up for you. But also, take a few shots in the dark and
send some out to people who have very big channels. If you’ve put a lot of work into your game
and it’s looking great and it plays well, just take the chance. Send it out to some people who might say,
wow, we should review this in a couple weeks when we have time; you know, some of the people
on the bigger channels. That’s it for this video. Thank you so much for staying with me. Let’s go on to the next one.